About Us
Iceland doesn't forgive half-measures - not in cars, not in customer care
Who we are
We're a family-run rental based in Iceland - locals, travelers, and storytellers.
We’ve lived here for years, exploring Iceland not just as residents, but as people who are still curious still discovering.
What sets us apart is a fresh perspective and a deep understanding of what travelers really need.
From major routes to wild F-Roads, we’ve been there again and again.
That’s how we know what it takes to travel Iceland safely, comfortably, and with confidence.
Is handpicked, well-maintained and ready for Iceland's unique conditions. From volcanic dust and loose gravel to sudden gusts of wind — we prepare our vehicles for everything this island throws your way.
We offer cars that are perfect for everyday driving, but also for reaching Iceland’s more remote, rugged places. But the car is only half the story.
The other half? It’s how we do things: fast replies, clear answers, help with planning your route, and real-world tips you won’t find in standard travel guides.
For many of you, we're the first point of contact in Iceland - and we want that moment to feel right. That’s why we focus on quality, clarity, and real support — just the way we’d want it if we were the ones booking the trip.
